VIETNAM DURIAN CONQUERS THE AUSTRALIAN MARKET

During the Vietnam Durian Enjoying Journey in Australia, Vietnam's frozen durian was brought to invite diners to taste in many crowded Asian areas in Sydney such as Market City, China Town, The Scallop Theater or the crowded Vietnamese area is Marrickville...

Mr. Suren Pather, President of SUMO Group, a man who loves to eat durian was surprised when he first tasted Vietnamese durian in Australia: “I ate durian from all over the world like Thailand, Malaysia but this is the first time I tried Vietnamese durian. I can say that this is one of the best durian I've ever tried, the taste is really good. I look forward to buying Vietnam durian in Australia soon”.

Durian is currently one of the fastest growing agricultural products in Vietnam. According to data from the Ministry of Agriculture and Rural Development, from 2008-2018, durian planting area increased from 17,500 hectares to 47,300 hectares. Durian production also increased sharply from 93,000 tons to 478,600 tons.

In the context of rapid increase in quality and quantity of durian in Vietnam, the demand for durian in Australia has also increased sharply in recent years, Vietnam Trade Office in Australia in coordination with the Vietnam Embassy in Australia and the Vietnamese Consulate General in Sydney have developed a Vietnam Durian Branding Program in Australia to introduce Vietnamese specialty fruits to potential markets.

Australia has not allowed the importation of fresh durian while Vietnam's frozen durian retains its colour, mellow sweet taste and fatty, so the Vietnam Trade Office in Australia has decided to introduce Vietnam's frozen durian to Australian market.

Mr. Nguyen Phu Hoa, Head of the Vietnam Trade Office in Australia, believes that with the superior quality, Vietnam's frozen durian can gain a worthy foothold in the Australian market.

“The role and responsibility of the deal is to find outlets for farmers, while developing a Vietnamese durian brand strategy in Australia to compete and affirm the Vietnamese durian brand.

In order to achieve this goal, the deal has prepared a booklet related to durian competition to disseminate to enterprises with export determination and desire to build brands in Australia.

We look forward to businesses that want to export Vietnam durian, please contact the deal so that we can provide advice and support to build a foothold and build a King durian brand of Vietnam in Australia ”, Mr. Hoa said.

Since Vietnam and Australia established a strategic partnership in March 2018, the multifaceted relationship between the two countries has gained a solid basis for rapid development. The total trade turnover of the two countries reached 3.2 billion USD in the first half of this year, an increase of 8% over the same period last year.

In particular, agricultural products are a continuous and strategic growth item. Mr. Trinh Duc Hai, Consul General of Vietnam in Sydney, affirmed that the agricultural products including Vietnam's fruits were welcomed in the Australian market, one of the most demanding markets in the world, is a very meaningful success.

“I am confident that Vietnam durian fruit will have a firm foothold in the priority import list of Australian businesses and especially to Australian consumers. I believe that we have sufficient grounds to compete fairly and successfully for durian-like fruits, especially to compete with other products from Thailand and Malaysia”, Mr. Hai identified.

Ms. Tran Xuan Dao, General Director of Happy Durian said that Vietnam durian can build a foothold in the Australian market: “Vietnam's frozen durian market has a complete competitive advantage in Australia if compared to frozen durian of Malaysia and Thailand.

Vietnam durian has the advantage of technology, quality of varieties and techniques of farmers. Our company will continue to learn to improve the quality of Vietnamese frozen durian so as to increase our competitive advantage in the international market ”.

In order for Vietnam frozen durian to quickly gain a foothold in the Australian market, the Vietnam Trade Office in Australia has developed a specific program, including guidance on import conditions, connecting with the importers in Australia; continue to connect and persuade overseas Vietnamese to import durian in large quantities, export by sea to reduce costs, increase competition in the Australian market...

The frozen batches of durian from Vietnam imported to Australia were quickly welcomed by consumers. Many overseas Vietnamese are happy to see Vietnamese specialty fruits on sale at the store.

Source: https://vov.vn/